The european excellence awards Diaries
The european excellence awards Diaries
Blog Article
How would you current market to Females with out likely pink or alienating male shoppers? Ford challenged Swedes to “Share the Wheel” dependant on the insight that eight/10 Swedish partners tend not to share the driving.
The Elbphilharmonie: a crisis task criticized for a few years and rejected by quite a few. Hamburg had to alter the community perception, turning criticism into a enjoy story.
The purpose of the marketing campaign ‘Free Speech – Increased Concepts’ is usually to defend flexibility of expression and transparency within a entire world the place these values are beneath menace.
Espresso People today aims to boost recognition with regards to the unfair circumstance in mass espresso generation, exactly where coffee farmers tend not to obtain good pay nor recognition for their work.
The requirement of communicating an organisation’s corporate social accountability initiatives has never been so urgent. Socially-acutely aware organisations proving objective and value are highly-desirable to more youthful people today especially, and ever more work as a essential differentiator in crowded markets.
A Main group of fifteen men and women from model technique, promotion, structure, digital coms, interior coms, exterior coms, media relations and brand name administration under the way of Christoph Sieder, Head of Corporate Communications, and Nicolas Ziegler, Head of world Manufacturer Administration and company Events, worked in demanding secrecy to pull off a rare feat: rebranding and re-positioning ABB, one of the entire world's greatest and oldest electric power and automation organizations, in only six months.
The best examples of company social media will successfully navigate these dangers and rewards and may glow With this EEA category.
The films have been posted organically and pushed by paid on Twitter, Facebook and YouTube. Because of optimizations, LEWIS reduced the fee for every full watch heavily and boosted the most beneficial accomplishing video clip, and Moreover, elevate optimum consciousness.
By reworking its IT group to be much more “agile,” BNPPF now gets new services and products to current market more rapidly and much more proficiently, improving upon customer working experience.
In a very saturated globe of data, our interaction approach aims in a Artistic leap and detaches alone in the products to attract interest devoid of heading into technological particulars. We think about and write a planet history. From this concept we unroll the purple carpet ... and It's really a big accomplishment !
We necessary to shift our brand name from the perception of a silent pensions giant, to a very important and likable member from the Swedish Culture. We reminded Everybody of our founder’s motive to form Alecta 100 a long time in the past and encouraged by our background, we produced an idea for the longer term.
Sustainable means of daily life became a core element read more of PR & Comms. It's no longer just sure corporations that happen to be taking on The difficulty and putting sustainability for the forefront of their communications.
This EEA classification honours truly innovative principles, groundbreaking Tips and new, sometimes even revolutionay approaches. This may be according to the Just about infinite possibilities of technological innovation, but additionally on the do the job of Artistic thinkers who drive new, awesome developments in PR & Comms.
The EEA With this class will go to a marketing campaign or challenge that masters remarkably effectively the specific PR & Comms issues with the chemical and industrial sector.